2022
Ember;
· Editorial Design
· 162 Pages (Arena 120g, Chromo Mat 120g)
· Hard Cover with Embedded Golden Foil
· Fonts: “Noam” (Adi Stern), “Nitti” (Peter Van-Rosemlan),
Arbel (Michal Sahar)
Baked Goods for Baked People
Branding · Packaging Design · Logotype · Visual Identity ·
About the Bakery
Guilty Pleasure
Welcome to Ember, where the night comes alive with the aroma of freshly baked delights. Ember represents more than just a bakery; it's an escape into a world where guilty pleasures are celebrated and cravings are satisfied. This place is for those who love staying up late and want something tasty to munch on. These concepts guided the creation of Ember's branding, including its name, logo, and visual identity.
The brand attributes can be described as follows:
Unmediated - Bold, Unapologetic, and Urban.
Chill - Fantastic, Delusory, and Dynamic.
Playful - Fun, Cheeky, and Sloppy.
The colours used in the brand represent the night (black) and the spot of light (white), which are complemented by green and pink to give it a funky, playful vibe.
The brand was created using a mix of techniques, including ink stamps, stickers, screenprinting, and textures such as halftone, to create an unmediated and casual street style. Bold and vivid colors were chosen to provide a strong contrast and support this method. The materials used are uncoated, which gives it a grungy and handcrafted feel.
The logo was crafted using handwritten letters to give it a warm and 'cheesy' feel that embodies the essence of the bakery's products. The products are crafted without guilt and aim to create a sense of familiarity and comfort for customers. The typography of the logo has a distinctly personal touch with a playful hint, which reflects the brand's identity and core values.
